Business & technology leadership

Beth Rudden.

I build and lead teams that turn complex problems into systems people can understand, trust, and use.

I connect technical depth with business judgment—and a lifelong curiosity about people—to help institutions serve their communities better.

Founder & CEO, Bast AI · IBM Distinguished Engineer, appointed 2016 · Board trustee · Author

Beth Rudden at SXSW EDU, wearing blue glasses and an almond-blossom scarf
At SXSW EDU · Technology, learning, and human possibility.

The work, connected

People. Institutions. Possibility.

Explore my leadership →
01 / Lead

Build the team and the business.

I have owned and grown businesses, developed leaders, and brought people together around problems worth solving.

02 / Build

Make knowledge useful.

At Bast, I lead engineers and domain experts building AI that makes answers traceable and uncertainty visible.

03 / Serve

Help institutions help people.

Through board service, teaching, writing, and public leadership, I connect technology with the lives it affects.

How I see the work

Understand the people.
Build what helps.

My background in anthropology and engineering shapes how I lead: understand the people and the mission, make the problem clear, and build the organization capable of solving it.

That thread connects a 23-year career at IBM, founding Bast, and serving institutions dedicated to science, education, and care.

The work in five outcomes

What that leadership
has made possible.

  1. Led IBM's workforce transformation, upskilling and reskilling 23,000 people in 16 months.
  2. Created the data-science profession through which more than 10,000 data scientists have been certified globally.
  3. Owned and grew two P&Ls by double digits, helping establish the foundation for AI at IBM.
  4. Created technology spanning 27 issued IBM patents and five Bast patents.
  5. Built Bast over four years, securing $1.5M in revenue and $750K in investment.

Writing & conversations

Ideas I’m working through.

More writing →

Data is a belonging of human experience

Ground Truth

Bast’s fourth anniversary and the opening of its ontology manifesto; supporting caregivers through understandable information.

Who Did the Work?

WeAreDevelopers World Congress North America

Sponsorship, developing talent, and human accountability as AI changes how work gets done.

Service & stewardship

Beyond the company.

I serve on the boards of trustees of the Denver Museum of Nature & Science and Maryville University, and on the advisory board of Northwestern University’s Center for Advancing Safety of Machine Intelligence.

These roles connect the things I care about: how people learn, how knowledge is shared, and how institutions earn trust.